Copywriting is the process of writing text, also known as "copy," for the purpose of advertising or marketing. The goal of copywriting is to persuade the reader or audience to take a specific action, such as buying a product, signing up for a service, or subscribing to a newsletter.

Copywriting is the process of writing text, also known as “copy,” for the purpose of advertising or marketing. The goal of copywriting is to persuade the reader or audience to take a specific action, such as buying a product, signing up for a service, or subscribing to a newsletter.