CTAs are designed to guide you through the buying process and help you make a purchase. They can take many different forms, but the most common ones include:

• “Buy Now” buttons: These buttons are often placed next to product listings or on product detail pages. They’re designed to encourage you to make a purchase right away.
• “Add to Cart” buttons: These buttons are used to add items to your shopping cart so you can continue browsing and adding more products before you check out.
• “Sign Up” forms: These forms are often used to encourage you to create an account on the website, which can make future purchases easier and more convenient.
• “Subscribe” buttons: These buttons encourage you to sign up for the website’s email newsletter or other marketing communications.
• “Contact Us” links: These links are often placed in the website’s footer or on the contact page. They allow you to get in touch with customer service if you have any questions or issues with your purchase.

Some examples of e-commerce websites that use effective CTAs include:
Amazon: Their “Buy Now” and “Add to Cart” buttons are prominent on every product listing, making it easy to quickly add items to your cart and complete your purchase.

Zappos: Their “Sign Up” form is prominently featured on their homepage, encouraging visitors to create an account and start shopping.

Birchbox: Their “Subscribe” button is prominently displayed in their navigation menu, encouraging visitors to sign up for their monthly beauty subscription box.

Overall, CTAs are an important part of e-commerce websites, as they help guide visitors through the buying process and encourage them to take action. By making CTAs prominent and easy to use, e-commerce websites can improve their conversion rates and drive more sales.

Here’s a short list of Call-to-Actions for use in e-commerce buttons and/or link text.

“Add to Cart” – Encourage customers to add items to their online shopping cart.
“Buy Now” – Encourage customers to make a purchase immediately.
“Shop Now” – Encourage customers to explore your online store and make a purchase.
“Get Yours Today” – Encourage customers to make a purchase and receive their item quickly.
“Limited Time Offer” – Create a sense of urgency to encourage customers to make a purchase.
“Join Our Mailing List” – Encourage customers to sign up for your email newsletter for special offers and updates.
“Learn More” – Encourage customers to read more information about a product or service.
“View Deals” – Encourage customers to view special deals and promotions on your website.
“Subscribe Now” – Encourage customers to subscribe to your service or product.
“Claim Your Discount” – Encourage customers to use a discount code to receive a discount on their purchase.