{"id":2,"date":"2024-01-14T19:59:43","date_gmt":"2024-01-14T19:59:43","guid":{"rendered":"https:\/\/alettlewis.com\/books\/?page_id=2"},"modified":"2024-01-28T03:33:29","modified_gmt":"2024-01-28T03:33:29","slug":"books","status":"publish","type":"page","link":"https:\/\/alettlewis.com\/books\/","title":{"rendered":"Books"},"content":{"rendered":"

[et_pb_section fb_built=”1″ prev_background_color=”#f9f9f9″ admin_label=”Header” _builder_version=”4.23.4″ background_color=”#ededed” background_enable_image=”off” background_position=”bottom_center” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”|0px||0px|false|false” custom_padding=”4vw|1px|0vw|1px|false|false” top_divider_style=”waves2″ top_divider_flip=”horizontal” border_color_all=”#31d190″ border_color_left=”#0bb0bc” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.4″ background_size=”contain” background_position=”bottom_center” width=”100%” max_width=”100%” module_alignment=”center” custom_padding=”50px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.4″ custom_padding=”40px|||” custom_padding_tablet=”0vw|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/Branding-Essentials-Book-Amazon.png” alt=”Stacked Branding essential Books Image” title_text=”Branding Essentials Book Amazon” _builder_version=”4.23.4″ _module_preset=”default” custom_margin=”||-1px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_button _builder_version=”4.23.4″ custom_button=”on” button_text_size=”16px” button_text_color=”#000000″ button_bg_color=”rgba(49,209,144,0)” button_border_width=”0px” button_border_radius=”0px” button_font=”Montserrat|700|||||||” button_use_icon=”off” custom_padding=”16px||16px||true|true” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”4px” box_shadow_color=”#000000″ global_colors_info=”{}” button_bg_color__hover=”#31d190″ button_text_color__hover_enabled=”on” button_text_color__hover=”#31d190″ box_shadow_color__hover_enabled=”on” box_shadow_color__hover=”#31d190″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ custom_padding=”|0px||0px|false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.4″ text_font=”||||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” header_font=”Montserrat|700||on|||||” header_text_color=”#010944″ header_font_size=”3.6vw” header_line_height=”1.1em” width=”100%” max_width=”100%” custom_padding=”150px||||false|false” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.8em” text_line_height_phone=”1.7em” text_line_height_last_edited=”off|phone” header_font_size_tablet=”7vw” header_font_size_phone=”10vw” header_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Small Business Branding Essentials<\/h1>\n

Practical Brand-Building for Aspiring Entrepreneurs<\/h4>\n

[\/et_pb_text][et_pb_button button_text=”Buy on Amazon $14.99″ _builder_version=”4.23.4″ custom_button=”on” button_text_size=”16px” button_text_color=”#ffffff” button_bg_color=”#f9380c” button_border_width=”1px” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”7px” button_font=”Montserrat|700|||||||” button_use_icon=”off” custom_margin=”||16px” custom_padding=”18px|40px|18px|40px|true|true” button_bg_color_tablet=”#03a093″ button_bg_color_phone=”#03a093″ button_bg_color_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.23.4″ background_color=”#FFFFFF” width=”100%” max_width=”100%” min_height=”606.4px” custom_margin=”||0px||false|false” custom_padding=”1px||0px||false|false” top_divider_style=”clouds2″ top_divider_color=”#ededed” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.4″ background_enable_color=”off” width=”100%” custom_margin=”100px||||false|false” custom_padding=”100px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.4″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.4″ header_font=”|700|||||||” header_text_color=”#000000″ header_font_size=”48px” header_2_font=”Montserrat|900||on|||||” header_2_text_color=”rgba(1,17,58,0.59)” header_2_font_size=”50px” header_2_line_height=”1.2em” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” module_alignment=”right” custom_padding=”|||0px||” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

about the book
\n<\/strong><\/h2>\n

Small Business Branding Essentials<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.4″ text_font=”||||||||” text_text_color=”#02072b” text_line_height=”1.6em” text_orientation=”justified” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.8em” text_line_height_phone=”1.7em” text_line_height_last_edited=”off|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Unlock the secrets of effective branding with Small Business Branding Essentials.<\/strong> This essential guide leads you through establishing your brand’s purpose, vision, <\/strong>and core values<\/strong>, <\/strong>and into the realms of market positioning <\/strong>and competitive analysis<\/strong>.<\/p>\n

Learn to connect deeply with your audience using tailored buyer personas <\/strong>and compelling brand stories<\/strong>. Craft a unique brand voice<\/strong> and visualize your brand’s identity<\/strong> with a practical branding board.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.23.4″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.4″ text_font=”Montserrat||||||||” text_text_color=”#02072b” text_line_height=”1.4em” text_orientation=”justified” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.8em” text_line_height_phone=”1.7em” text_line_height_last_edited=”off|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Small Business Branding Essentials is an insightful guide designed specifically for small business owners, e-commerce entrepreneurs, and budding business visionaries.<\/p>\n

This book offers a deep dive into the nuances of branding in the modern marketplace. It provides readers with practical strategies, tools, and tips to develop a distinctive and memorable brand identity.<\/p>\n

The content is structured to help readers understand the importance of a strong brand presence, how to differentiate their business from competitors, and ways to connect authentically with their target audience.<\/p>\n

Filled with real-world examples and easy-to-follow advice, this book is an invaluable resource for anyone looking to establish or enhance their small business brand in a dynamic and competitive environment.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text quote_border_weight=”0px” _builder_version=”4.23.4″ text_font=”||||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” quote_font=”|700|on||||||” quote_text_align=”right” quote_text_color=”#31d190″ quote_font_size=”24px” header_3_font=”|700|||||||” header_3_text_color=”#bf0b20″ header_3_font_size=”19px” custom_margin=”-24px|-30px|60px|||” custom_padding=”|30px||” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.8em” text_line_height_phone=”1.7em” text_line_height_last_edited=”off|phone” border_color_all=”#000000″ border_width_right=”8px” border_color_right=”rgba(1,17,58,0.59)” locked=”off” global_colors_info=”{}”]<\/p>\n

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“Small Business Branding Essentials is your roadmap to creating a brand that not only stands out but also stays true to the heart of your vision.”<\/h3>\n<\/blockquote>\n

[\/et_pb_text][et_pb_button button_text=”BUY ON AMAZON” button_alignment=”right” _builder_version=”4.23.4″ custom_button=”on” button_text_size=”16px” button_text_color=”#010828″ button_bg_color=”rgba(255,255,255,0)” button_border_width=”2px” button_border_radius=”0px” button_font=”Montserrat|700|||||||” button_use_icon=”off” custom_padding=”14px|40px|14px|40px|true|true” locked=”off” global_colors_info=”{}” button_text_color__hover_enabled=”on” button_text_color__hover=”#31d190″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” admin_label=”What’s Inside” _builder_version=”4.23.4″ custom_margin=”0px||||false|false” custom_padding=”5px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.4″ header_font=”||||||||” header_2_font=”Montserrat|800||on|||||” header_2_text_color=”rgba(1,17,58,0.59)” header_2_font_size=”60px” header_2_line_height=”1.2em” header_3_font=”|700||on|||||” header_3_text_color=”#cc231a” header_3_font_size=”18px” module_alignment=”right” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Downloads<\/h2>\n

Free Worksheet + Canva Template<\/h3>\n

[\/et_pb_text][et_pb_divider color=”rgba(0,0,0,0.06)” divider_weight=”3px” _builder_version=”4.16″ transform_translate=”10vw|0px” transform_translate_linked=”off” custom_margin=”|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.4″ width=”100%” custom_margin=”1px|1px|1px|1px|false|false” custom_padding=”6px|1px|0px|1px|false|false” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Worksheet .docx” use_icon=”on” font_icon=”||fa||400″ icon_color=”#0a9aad” icon_placement=”left” image_icon_width=”32px” _builder_version=”4.23.4″ header_font=”Montserrat|700|||||||” header_font_size=”16px” header_line_height=”1.4em” body_font=”|700|||||||” body_line_height=”1.5em” animation=”off” icon_font_size=”32px” global_colors_info=”{}”]<\/p>\n

MS Word File<\/p>\n

[\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Canva Template” use_icon=”on” font_icon=”||fa||400″ icon_color=”#0a9aad” icon_placement=”left” image_icon_width=”32px” _builder_version=”4.23.4″ header_font=”Montserrat|700|||||||” header_font_size=”16px” header_line_height=”1.4em” body_font=”|700|||||||” body_line_height=”1.5em” animation=”off” icon_font_size=”32px” global_colors_info=”{}”]<\/p>\n

Brand Board<\/p>\n

[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” prev_background_color=”#ffffff” admin_label=”Preview” _builder_version=”4.23.4″ background_color=”#008fa5″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”-8px|0px” transform_translate_tablet=”0px|0px” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” width=”100%” custom_margin=”|-47px||||” custom_padding=”0px||80px|||” top_divider_style=”clouds2″ transform_styles_tablet=”” transform_styles_phone=”” border_color_all=”#000000″ border_width_right=”0vw” border_color_right=”#ffffff” box_shadow_style=”preset4″ box_shadow_vertical=”0px” box_shadow_color=”#000000″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.4″ text_font=”Georgia||||||||” text_font_size=”15px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Times New Roman|700|||||||” header_4_text_color=”#000000″ header_4_font_size=”40px” header_4_line_height=”1.2em” header_5_font=”Georgia|700|||||||” background_color=”#ffffff” use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 45%|#f2f2f2 100%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”45%” background_color_gradient_end=”#f2f2f2″ module_alignment=”right” max_height=”800px” overflow-y=”scroll” custom_margin=”-22vw|||-6vw||” custom_margin_tablet=”-5vw|||0vw” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”80px|50px|80px|50px|true|true” custom_padding_tablet=”” custom_padding_phone=”20px|10px|20px|10px|true|true” custom_padding_last_edited=”on|desktop” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”off|desktop” header_4_font_size_tablet=”30px” header_4_font_size_phone=”20px” header_4_font_size_last_edited=”on|phone” border_radii=”on|30px|30px|30px|30px” border_width_all=”3vw” border_color_all=”#f2f2f2″ box_shadow_style=”preset3″ box_shadow_vertical=”80px” box_shadow_blur=”80px” box_shadow_spread=”-30px” locked=”off” global_colors_info=”{}”]<\/p>\n

Chapter 1<\/h4>\n

<\/h5>\n

 <\/p>\n

WHAT IS BRANDING?<\/h5>\n

Branding is the art of crafting a unique identity for your business that resonates with people and stays memorable. It extends beyond just your company’s name and logo; it involves the overall visual design, your core values, and the way you communicate with your audience. The essence of branding lies in making a strong, lasting impression on your target audience and the general public.<\/p>\n

At its heart, the aim of branding is to draw in loyal customers, expand your market presence, and boost sales. It’s about creating a strong connection with your audience that not only attracts them initially but keeps them coming back.<\/p>\n

THE ELEMENTS OF BRANDING<\/h5>\n

Starting a business also means starting your brand journey. The first impression is key – whether it’s through your website, ads, or products, it sets the tone for your brand.<\/p>\n

A well-thought-out branding strategy is crucial to ensure that people get the right idea about your business. Your brand’s reputation hinges on how people perceive and interact with it. Developing a strong, appealing brand requires a strategic, intentional approach that aligns your customer interactions with your values and goals, ensuring a cohesive brand experience.<\/p>\n

In our exploration, we’ll focus on the key elements of branding that are crucial as you build and refine your brand, ensuring a consistent and impactful impression on your customers.<\/p>\n

BRANDING EXAMPLES<\/h5>\n

Here are two short practical real-life examples illustrating the importance of taking branding seriously.<\/strong><\/p>\n

COFFEE SHOP EXPERIENCE<\/strong><\/p>\n

Think of a coffee shop that really cares about branding. As soon as customers walk in, everything from the colors, the comfortable setting, to the smell of coffee works together to create a special experience. The logo on their cups, the way the staff talks to customers, and the shop’s online look all match up.<\/p>\n

 <\/p>\n

ONLINE RETAILER PACKAGING<\/strong><\/p>\n

Imagine an online store that focuses on branding in its packaging. Each package is not just a box; it’s a part of the store’s brand. The box with the store’s logo, a thank-you note inside, and the use of specific colors all add to a great experience when opening the package. This makes customers more likely to remember the store and recommend it to others.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|desktop” _builder_version=”4.23.4″ custom_padding=”80px|||40px||” custom_padding_tablet=”0px||0px” custom_padding_phone=”” border_color_all=”rgba(255,255,255,0.3)” global_colors_info=”{}”][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Chapters” number=”23″ percent_sign=”off” _builder_version=”4.23.4″ title_font=”Montserrat|700|||||||” title_text_color=”#000000″ title_font_size=”16px” title_line_height=”1.5em” number_font=”Montserrat|700|||||||” number_text_align=”left” number_text_color=”#ffffff” number_font_size=”60px” number_line_height=”1.8em” text_orientation=”left” background_layout=”dark” custom_margin=”||” number_font_size_tablet=”40px” number_font_size_phone=”30px” number_font_size_last_edited=”on|phone” number_line_height_tablet=”3em” number_line_height_phone=”4em” number_line_height_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Pages” number=”52″ percent_sign=”off” _builder_version=”4.23.4″ title_font=”Montserrat|700|||||||” title_text_color=”#000000″ title_font_size=”16px” title_line_height=”1.5em” number_font=”Montserrat|700|||||||” number_text_align=”left” number_text_color=”#ffffff” number_font_size=”60px” number_line_height=”1.8em” text_orientation=”left” background_layout=”dark” number_font_size_tablet=”40px” number_font_size_phone=”30px” number_font_size_last_edited=”on|phone” number_line_height_tablet=”3em” number_line_height_phone=”4em” number_line_height_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Downloads” number=”21″ percent_sign=”off” _builder_version=”4.23.4″ title_font=”Montserrat|700|||||||” title_text_color=”#000000″ title_font_size=”16px” title_line_height=”1.5em” number_font=”Montserrat|700|||||||” number_text_align=”left” number_text_color=”#ffffff” number_font_size=”60px” number_line_height=”1.8em” text_orientation=”left” background_layout=”dark” number_font_size_tablet=”40px” number_font_size_phone=”30px” number_font_size_last_edited=”on|phone” number_line_height_tablet=”3em” number_line_height_phone=”4em” number_line_height_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner custom_padding_last_edited=”on|desktop” _builder_version=”4.23.4″ custom_padding=”0px|||40px|false|false” custom_padding_tablet=”0px||0px||true” custom_padding_phone=”” border_color_all=”rgba(255,255,255,0.3)” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.4″ text_font=”Archivo||||||||” text_font_size=”15px” text_letter_spacing=”0.4px” text_line_height=”1.4em” text_orientation=”justified” background_layout=”dark” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”1.8em” text_line_height_phone=”1.7em” text_line_height_last_edited=”off|phone” locked=”off” global_colors_info=”{}”]Elevate your branding efforts with our downloadable worksheets, tailored to each aspect of your branding strategy. From defining your brand purpose and core values to crafting vision and mission statements, these resources guide you through essential branding steps. Understand your market position, analyze competition, set precise goals, and create detailed buyer personas. Develop your brand story, voice, and culminate your efforts with the Branding Board worksheet. These tools offer a hands-on approach to building a strong, cohesive brand identity.[\/et_pb_text][et_pb_button button_text=”Buy on Amazon $14.99″ button_alignment=”left” _builder_version=”4.23.4″ custom_button=”on” button_text_size=”16px” button_text_color=”#ffffff” button_bg_color=”rgba(0,0,0,0)” button_border_width=”2px” button_border_radius=”0px” button_font=”Montserrat|700|||||||” button_use_icon=”off” background_layout=”dark” custom_padding=”16px|38px|16px|38px|true|true” locked=”off” global_colors_info=”{}” button_bg_color__hover=”rgba(255,255,255,0.1)” button_border_color__hover=”rgba(0,0,0,0)” button_text_color__hover_enabled=”on” button_text_color__hover=”#000000″][\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Testimonials” _builder_version=”4.23.4″ background_color=”#d6d6d6″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.23.4″ background_color=”#001223″ width=”100%” width_tablet=”94%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” module_alignment=”left” custom_margin=”0px||||false|false” custom_padding=”10px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.4″ custom_padding=”20px|0px|0px|0px|false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/Book2.png” alt=”Stacked SMALL BUSINESS BRANDING ESSENTIALS books” title_text=”Book2″ show_bottom_space=”off” align=”right” force_fullwidth=”on” _builder_version=”4.23.4″ _module_preset=”default” module_alignment=”right” height=”500px” max_height=”600px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_slider _builder_version=”4.23.4″ header_level=”h4″ header_font=”Montserrat|700|||||||” header_text_align=”center” header_font_size=”36px” header_line_height=”1.6em” body_font=”|700|||||||” body_text_color=”#31d190″ background_color=”rgba(255,255,255,0)” custom_button=”on” button_text_size=”16px” button_border_radius=”10px” button_font=”Archivo||||||||” button_alignment=”center” height=”600px” auto=”on” header_font_size_tablet=”20px” header_font_size_phone=”18px” header_font_size_last_edited=”on|phone” custom_css_free_form=”.et_pb_slide_description { float:left !important; padding-left:5px !important }||.et_pb_slide_image { right:10px; }” global_colors_info=”{}”][et_pb_slide heading=”Canva Brand Board Template” button_text=”DOWNLOAD” button_link=”https:\/\/www.canva.com\/design\/DAF6SWEgRlk\/IEJND5n1BqTq_2HOrbm5Sw\/view?utm_content=DAF6SWEgRlk&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview” image=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/BRAND-BOARDal.png” _builder_version=”4.23.4″ header_font=”Montserrat|700|||||||” custom_button=”on” button_text_size=”18px” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][et_pb_slide heading=”Explore Color Psychology in Branding” button_text=”DOWNLOAD” button_link=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/Color-Chart-Small-Business-Branding-Essentials.png” image=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/Color-Chart-Small-Business-Branding-Essentials.png” _builder_version=”4.23.4″ header_font=”Montserrat|700|||||||” custom_button=”on” button_text_size=”18px” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][et_pb_slide heading=”Buyers Persona Canva Template” button_text=”DOWNLOAD” button_link=”https:\/\/www.canva.com\/design\/DAF7DzOwGDU\/3M4kSBDDFoIV5-_9WcejSQ\/view?utm_content=DAF7DzOwGDU&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview” image=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/Buyers-Persona.png” _builder_version=”4.23.4″ header_font=”Montserrat|700|||||||” custom_button=”on” button_text_size=”18px” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][et_pb_slide heading=”Brand Voice Exercise” button_text=”DOWNLOAD” button_link=”https:\/\/www.canva.com\/design\/DAF7DzOwGDU\/3M4kSBDDFoIV5-_9WcejSQ\/view?utm_content=DAF7DzOwGDU&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview” image=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/Brand-Voice.png” _builder_version=”4.23.4″ header_font=”Montserrat|700|||||||” custom_button=”on” button_text_size=”18px” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][et_pb_slide heading=”Brand Positioning & Placement Worksheet” button_text=”DOWNLOAD” button_link=”https:\/\/www.canva.com\/design\/DAF7DzOwGDU\/3M4kSBDDFoIV5-_9WcejSQ\/view?utm_content=DAF7DzOwGDU&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview” image=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/Brand-Positioning.png” _builder_version=”4.23.4″ header_font=”Montserrat|700|||||||” custom_button=”on” button_text_size=”18px” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][et_pb_slide heading=”Brand Purpose Worksheet” button_text=”DOWNLOAD” button_link=”https:\/\/www.canva.com\/design\/DAF7DzOwGDU\/3M4kSBDDFoIV5-_9WcejSQ\/view?utm_content=DAF7DzOwGDU&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview” image=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/Brand-Purpose.png” _builder_version=”4.23.4″ header_font=”Montserrat|700|||||||” custom_button=”on” button_text_size=”18px” global_colors_info=”{}” sticky_transition=”on”][\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”About” _builder_version=”4.23.4″ disabled=”on” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/author-icon-06-4.png” _builder_version=”4.16″ animation_direction=”bottom” always_center_on_mobile=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ header_font=”||||||||” header_2_font=”Montserrat|800||on|||||” header_2_text_color=”#000000″ header_2_font_size=”60px” header_2_line_height=”1.2em” module_alignment=”right” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

About the author.<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/makeup-artist-62.jpg” _builder_version=”4.16″ max_width_tablet=”200px” max_width_phone=”” max_width_last_edited=”on|desktop” animation_direction=”bottom” border_radii=”on|300px|300px|300px|300px” always_center_on_mobile=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”84px|||” custom_padding_tablet=”0px|||” custom_padding_phone=”0px|||” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”18px” text_line_height=”1.8em” text_orientation=”justified” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.8em” text_line_height_phone=”1.7em” text_line_height_last_edited=”off|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

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[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.8em” text_line_height_phone=”1.7em” text_line_height_last_edited=”off|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

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[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Sacramento||||||||” text_text_color=”#000000″ text_font_size=”72px” text_line_height=”1.2em” text_font_size_tablet=”” text_font_size_phone=”40px” text_font_size_last_edited=”on|tablet” text_line_height_tablet=”1.8em” text_line_height_phone=”1.7em” text_line_height_last_edited=”off|phone” locked=”off” global_colors_info=”{}”]Jen Write[\/et_pb_text][et_pb_social_media_follow _builder_version=”4.16″ border_radii=”on|61px|61px|61px|61px” locked=”off” global_colors_info=”{}”][et_pb_social_media_follow_network social_network=”facebook” _builder_version=”4.16″ background_color=”#31d190″ custom_margin=”|8px||8px||true” custom_padding=”10px|10px|10px|10px” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” _builder_version=”4.16″ background_color=”#31d190″ custom_margin=”|8px||8px||true” custom_padding=”10px|10px|10px|10px” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”youtube” _builder_version=”4.16″ background_color=”#31d190″ custom_margin=”|8px||8px||true” custom_padding=”10px|10px|10px|10px” global_colors_info=”{}” follow_button=”off” url_new_window=”on”]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Products” _builder_version=”4.23.4″ custom_margin=”40px||40px||true” custom_padding=”0px||1px|||” border_color_all=”#31d190″ border_width_left=”10px” border_color_left=”#2baebf” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/author-icon-05-4.png” _builder_version=”4.16″ animation_direction=”bottom” always_center_on_mobile=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ header_font=”||||||||” header_2_font=”Montserrat|800||on|||||” header_2_text_color=”#000000″ header_2_font_size=”60px” header_2_line_height=”1.2em” module_alignment=”right” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Other books<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”70px|||” custom_padding_tablet=”0px|||” custom_padding_phone=”0px|||” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_text=”Browse All” button_alignment=”right” _builder_version=”4.16″ custom_button=”on” button_text_size=”16px” button_text_color=”#31d190″ button_bg_color=”rgba(255,255,255,0)” button_border_width=”2px” button_border_radius=”0px” button_font=”Montserrat|700|||||||” button_use_icon=”off” custom_padding=”14px|40px|14px|40px|true|true” locked=”off” global_colors_info=”{}” button_text_color__hover=”#000000″ button_text_color__hover_enabled=”on” button_bg_color__hover=”#31d190″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”The Oil Painter’s Workbook” image=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/oil-painters-1.png” _builder_version=”4.23.4″ header_font=”Montserrat|700|||||||” header_text_color=”#000000″ header_font_size=”16px” header_line_height=”1.5em” text_orientation=”center” max_width=”300px” module_alignment=”center” animation=”off” hover_enabled=”0″ global_colors_info=”{}” title_text=”oil-painters” sticky_enabled=”0″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”The Acrylic Painter’s Workbook” image=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/acrylic-painter-1.png” _builder_version=”4.23.4″ header_font=”Montserrat|700|||||||” header_text_color=”#000000″ header_font_size=”16px” header_line_height=”1.5em” text_orientation=”center” max_width=”300px” module_alignment=”center” animation=”off” hover_enabled=”0″ box_shadow_style_image=”preset3″ box_shadow_vertical_image=”20px” box_shadow_blur_image=”40px” box_shadow_spread_image=”-10px” box_shadow_color_image=”rgba(0,0,0,0.28)” locked=”off” global_colors_info=”{}” title_text=”acrylic-painter” sticky_enabled=”0″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Branding Essentials e-Book” image=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/ebook-34.png” _builder_version=”4.23.4″ header_font=”Montserrat|700|||||||” header_text_color=”#000000″ header_font_size=”16px” header_line_height=”1.5em” text_orientation=”center” max_width=”300px” module_alignment=”center” animation=”off” hover_enabled=”0″ box_shadow_style_image=”preset3″ box_shadow_vertical_image=”20px” box_shadow_blur_image=”40px” box_shadow_spread_image=”-10px” box_shadow_color_image=”rgba(0,0,0,0.28)” locked=”off” global_colors_info=”{}” title_text=”ebook-34″ sticky_enabled=”0″][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”On a Design Race” image=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/self-love-1.png” _builder_version=”4.23.4″ header_font=”Montserrat|700|||||||” header_text_color=”#000000″ header_font_size=”16px” header_line_height=”1.5em” text_orientation=”center” max_width=”300px” module_alignment=”center” animation=”off” hover_enabled=”0″ box_shadow_style_image=”preset3″ box_shadow_vertical_image=”20px” box_shadow_blur_image=”40px” box_shadow_spread_image=”-10px” box_shadow_color_image=”rgba(0,0,0,0.28)” locked=”off” global_colors_info=”{}” title_text=”self-love” sticky_enabled=”0″ 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_builder_version=”4.16″ animation_direction=”bottom” always_center_on_mobile=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”18px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|800||on|||||” header_2_font_size=”60px” header_2_line_height=”1.2em” header_3_font=”Montserrat|700|||||||” header_3_font_size=”16px” header_3_line_height=”1.4em” text_orientation=”center” background_layout=”dark” module_alignment=”right” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.8em” text_line_height_phone=”1.7em” text_line_height_last_edited=”off|phone” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

How to Manage Teams<\/h3>\n

Upcoming book!<\/h2>\n

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[\/et_pb_text][et_pb_button button_text=”Pre-order Now” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_size=”16px” button_text_color=”#ffffff” button_bg_color=”rgba(0,0,0,0)” button_border_width=”2px” button_border_radius=”0px” button_font=”Montserrat|700|||||||” button_use_icon=”off” background_layout=”dark” custom_padding=”16px|38px|16px|38px|true|true” locked=”off” global_colors_info=”{}” button_bg_color__hover=”rgba(255,255,255,0.1)” button_border_color__hover=”rgba(0,0,0,0)” button_text_color__hover=”#000000″ button_text_color__hover_enabled=”on”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.23.4″ custom_padding=”|||” hover_enabled=”0″ global_colors_info=”{}” custom_padding__hover=”|||” background_enable_color=”off” sticky_enabled=”0″][et_pb_image src=”https:\/\/alettlewis.com\/books\/wp-content\/uploads\/sites\/11\/2024\/01\/ebook-34.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.23.4″ max_width_tablet=”400px” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”||-180px” custom_padding=”|||” animation_direction=”bottom” hover_enabled=”0″ global_colors_info=”{}” title_text=”ebook-34″ sticky_enabled=”0″ background_color=”RGBA(255,255,255,0)”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.23.4″ _module_preset=”default”][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.23.4″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_blog _builder_version=”4.23.4″ _module_preset=”default” theme_builder_area=”post_content” include_categories=”all” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Small Business Branding Essentials Practical Brand-Building for Aspiring Entrepreneursabout the book Small Business Branding EssentialsUnlock the secrets of effective branding with Small Business Branding Essentials. This essential guide leads you through establishing your brand’s purpose, vision, and core values, and into the realms of market positioning and competitive analysis. Learn to connect deeply with your […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:<\/p>\n\n\n\n

\n

Hi there! I'm a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like pi\u00f1a coladas. (And gettin' caught in the rain.)<\/p>\n<\/blockquote>\n\n\n\n

...or something like this:<\/p>\n\n\n\n

\n

The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.<\/p>\n<\/blockquote>\n\n\n\n

As a new WordPress user, you should go to your dashboard<\/a> to delete this page and create new pages for your content. Have fun!<\/p>\n","_et_gb_content_width":"","footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/alettlewis.com\/books\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alettlewis.com\/books\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alettlewis.com\/books\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alettlewis.com\/books\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alettlewis.com\/books\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":10,"href":"https:\/\/alettlewis.com\/books\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":234,"href":"https:\/\/alettlewis.com\/books\/wp-json\/wp\/v2\/pages\/2\/revisions\/234"}],"wp:attachment":[{"href":"https:\/\/alettlewis.com\/books\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}